Many people purchase domains because of their age. This is a practice to be avoided – it doesn’t really help that much. Domain age isn’t a huge part of the search engine’s algorithms.

What is domain age?

First of all, let’s go over what domain age is. This was written so that someone will no knowledge of domains could understand if, so you if you already know what domain age is, just skip down to the next header.

A domain is a name used on the Internet. A few examples of domains are google.com, gulati.info, and digitalpoint.com. Before a domain can be used, it must be registered. The long it has been since a domain has been registered, the greater the domain age of the domain. It’s a common misconception that an older domain will have much better search engines than a new domain, so people tend to pay a lot more for older domains.

Domain age helps, but you should focus on other things

I’m not trying to say that domain age is completely irrevalent to search engine rankings – it’s still in the algorithm somewhere. Old domains can rank better than new domains, just as new domains can rank better than old domains.

It’s not worth paying extra for an older domain, though. Instead, pay extra for a keyword loaded domain. It’s a lot more helpful to have keywords in your domain than to have an old domain. Also, your domain will become older with time. Once you have an established site on a domain, it’s hard to change that domain without massively affecting the search engine rankings of the site.

My opinion is that you should spend more time thinking about a domain full of keywords than an old domain. Since the search engine algorithms are unknown to the public, I could be wrong. Some people may disagree and say that the domain age has a lot to do with ranking.

Tags: domain age, New Domain, Old Domain